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Last updated February 15th, 2023 by Thorsten Geissel

Achieving digital transformation is the nirvana for today’s organizations, defining the leaders, or conversely, the laggards. The digital transformation journey takes organizations along a continuous path of reinvention.  Reinventing how customers interact with the organization, how employees interact with employees, or how products are transformed to solutions, are just a few examples of the changes digital transformation can exact. In some cases this reinvention has disrupted entire industries.   Amazon, Uber and Airbnb have completely disrupted traditional business models with digital transformation that drove speed and transparency for customers.  Tesla is disrupting the dealership-to-car-owner relationship with their automated and direct over-the-air updates.  Digital transformation is shaping today’s leaders.   

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