Tufin® the market-leading provider of Security Policy Orchestration solutions, is expanding its operations, team and overall investment in Latin America. Tufin’s amplified focus on the region will include strengthening channel-partner relationships, adding new resellers and distributors to its existing network and increasing local presence by hiring veteran sales and engineering professionals.
Tufin will also look to bolster local tech support and sales training for its Latin American distributors and resellers. In addition to reinforcing the strong partnerships already established in Brazil and Chile, the company will expand its reach into Peru, Colombia and Mexico.
“Latin America is brimming with exceptionally talented technology professionals and potential channel partners, and we look forward to expanding our support and footprint throughout the region,” said Ruvi Kitov, CEO of Tufin. “There is a great opportunity for sustained and continued growth through strong partner relationships while simultaneously increasing our presence in these countries.”
“My priority is to spread Tufin’s message and grow our business in Latin America with enterprise customers as well as build partnerships with value-added distributors and resellers,” said Rafael Sampaio, LATAM Regional Sales Director for Tufin. “With this expansion, we can expect to see enhanced engagement from our channels through more local tech and team support, training and marketing activities, which will be very beneficial for our customers and partners.”
Tufin will be expanding its presence in the region while continuing its successful relationships with the following respected resellers and distributors: CLM – distributor in Brazil, Columbia and Peru; Proweb – distributor in Chile; NovaRed – key reseller in Chile; PROOF – key reseller in Brazil, and Servnet – key reseller in Brazil.
“As a multinational distributor of Tufin’s, we see this Latin American expansion as a very strategic move on its part not only for Tufin brand awareness in tech markets, but also for regional partners here who constantly address customer requests for efficiency and security,” said Thomas Camargo, Products & Channel Director of CLM. “We at CLM are looking forward to not only furthering our own relationship and capabilities with Tufin for our customers, but also are thrilled to be getting more local support from the company that we can pass along to the valuable existing and potential customers in the area.”
“As a certified Tufin distributor, we are able to offer improved security, compliance and business agility – thanks to the Tufin Orchestration Suite – at a time when seamless network security changes are even more critical to our customers’ success,” said Ariel Diaz, Business Manager at Proweb. “With Tufin’s expansion into Latin America, we will be able to not only provide additional operational and technical support, but also to generate new business leads and attain our own strategic growth.”
