Tufin's Comprehensive Go-To-Market Strategy Reflects the Significant Channel Opportunity; New Certification Program and a Two-tiered Designations System Highlight its Deepened Channel Commitment
September 8, 2009 - Tufin Technologies, the award-winning provider of Security Lifecycle Management solutions, today announced strategic enhancements to its channel partner program, designed to accelerate the ability of its partners to more proactively and independently sell and support Tufin products. The launch of the Tufin Certified Security Expert (TCSE) world-wide training and certification program coupled with the introduction of a new two-tiered channel structure increase the ability of Tufin's channel partners to capitalize on the lucrative market opportunity for Security Lifecycle Management solutions while positioning the company to maintain its growth.
"The turbulent economy has created a business environment based on trusted relationships and incremental expansion - conditions that play out extremely well in the channel," said Ariel Avitan, manager, Information Security Research, EMIA at Frost & Sullivan. "I've been watching the firewall management space grow at an extremely rapid pace over the past few years. As the market leader, and with an executive team sharing a common background that equates market leadership with an indirect sales model, Tufin is well positioned to capture the significant revenue opportunity offered by the channel."
Tufin's Channel Strategy - Keep it Simple, Active, and Current
With a global channel network of more than 140 partners, Tufin has a very active channel framework that includes leading distributors and resellers such as Computerlinks, Cadre, Forsythe, Integralis, and Dimension Data. The channel has helped build Tufin's customer roster of more than 375 companies, which includes household names in finance, telecom, pharmaceutical, transportation, energy and technology.
In order to provide partners with the product expertise to help them capitalize on the significant market opportunity, Tufin has launched the Tufin Certified Security Expert (TCSE) program. TCSE is a technical training and certification program designed to provide channel partners with the knowledge required to introduce, integrate and support customers on the full depth and breadth of Tufin's products and the significant operational, compliance and security benefits that come from automating firewall and network operations.
The program consists of a one day, hands-on training. The first series of TCSE trainings will be held at various locations in major European and U.S. cities from September through November 2009. Upon completion, participants will receive a TCSE certificate highlighting their expertise. The full schedule outlining TCSE training dates and locations can be found on the Tufin website.
"When it comes to following through on its commitments to the channel, Tufin is one company that consistently walks its talk," said Joe Luciano, chief executive officer, Access IT Group. "Its new TCSE certification program provides channel partners with the knowledge and resources to demonstrate the significant Return on Investment that accompanies automating policy management of firewalls and other network devices. The firewall and network management market is growing rapidly, yet Tufin has kept a laser-like focus on its partners, enabling us to get more leads, more business and technical support, and more high-margin deals."
Tufin's new tiered channel designation system consists of two levels - Gold and Silver, each level tailored to provide the right blend of incentives, sales enablement tools and technical training to accelerate and increase partner success.
"Our channel strategy is simple yet robust - create a strong win-win equation where our partners share the vision we have for the Security Lifecycle Management market space and position them to successfully execute." said Shaul Efraim, vice president of Products, Marketing and Business Development, Tufin Technologies " Our channel partners have been critical to our ability to understand and respond to market trends. We look forward to working with them to maintain our thought and market leadership in 2010 and beyond. Our part in that equation is to deliver the right mixture of products, business and technical support to win more business together."
Tufin Certified Security Expert (TCSE) training starts in September and will continue running constantly.
Tufin's partner locator is open to all.
For information on becoming a Tufin partner please visit the partners overview.
About Tufin Technologies
Tufin Technologies is the leading provider of Security Lifecycle Management solutions that enable large organizations to enhance security, ensure business continuity and increase operational efficiency. Tufin's products SecureTrack™ and SecureChange™ Workflow help security operations teams to manage change, minimize risks and dramatically reduce manual, repetitive tasks through automation. With a combination of accuracy and simplicity, Tufin empowers security officers to perform reliable audits and demonstrate compliance with corporate and government standards. Founded in 2005 by leading firewall and business systems experts, Tufin now serves more than 375 customers around the world, including leading financial institutions, telecom service providers, transportation, energy and pharmaceutical companies. For more information visit www.tufin.com, or follow Tufin on: Twitter at http://twitter.com/TufinTech,
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